About this paper
Amid budget constraints and organizational complexities, how do you deliver the best value from every marketing campaign and among campaigns across the enterprise? Today, more marketers are turning to optimization to deliver the most value for less. In this paper, you'll learn more about getting started with marketing optimization and nine tips from industry leaders, including why you should start simple, get executive buy-in, and build your optimization capability in house.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.