About this paper
This paper explores how a marketing resource management (MRM) solution can help organizations overcome common marketing business problems more effectively and drive many ROI (return on investment) opportunities. Learn why marketing executives, brand managers and marketers rely on marketing resource management solutions to measure effectiveness, track ROI, and gain efficiencies in their processes.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.