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The Ultimate Marketing Machine

A Harvard Business Review Key Learning Summary

About this paper

The way marketers engage customers is changing rapidly, yet most companies haven’t evolved the organizational structure of the marketing function in the past 40 years. Marketers know their organizations need an overhaul, but what if the answers aren’t in a new blueprint? Now in The Ultimate Marketing Machine, a report based on the Harvard Business Review webinar, you can read the extensive new research on what it takes to become a superior marketing organization. Drawing on a multiyear study involving more than 10,000 marketers from 92 countries, EffectiveBrands principals Marc de Swaan Arons and Frank van den Driest provide a framework for building a high-performance marketing organization.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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