About this paper
This report, Putting Social Media to Work, is a collection of 20 powerful articles taken from the Harvard Business Review Insight Center on Social Media that seeks to answer important questions about social media. Drawing on experts from the corporate world, academia and consulting, this HBR report provides a multidimensional view of social media's blessings and some of its shortcomings and caveats. Use this insight to better understand how social media is being used today and how to capture new value.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.