About this paper
The rise of global marketing and digital technologies has profoundly changed the function of marketing. How we engage and communicate with customers is barely recognizable compared to a decade ago. Yet, in many companies, how the marketing function is organized is stuck in the past. Silos with hidebound hierarchies are still common.
This Harvard Business Review white paper focuses on the breakout businesses and leaders who are redesigning marketing for the global, digital age. Based on content from the specialized online Harvard Business Review Insight Center, this paper will equip you with fresh ideas, new approaches, and important questions you need to ask in order to become a winning marketing organization in the digital age.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.