About this paper
Disruption in the telecom industry has created an opportunity for the use of analytical value maps to manage large and abrupt changes in value chains, customer priorities, the competitive landscape and more. These forward-looking maps have the potential to drive strategy across the enterprise and align IT with corporate leadership by emphasizing a business-aware mindset. The paper provides four ways to activate these maps for companies that already collect analytics data, including the addition of a Business Intelligence Competency Center (BICC) to define and enforce best practices.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.