About this paper
The 21st century’s economic turbulence and technological advances have fostered a ripe environment for creating unique opportunities for all businesses. Technology and the seemingly unlimited amounts of data – on customers, competitors, suppliers, you name it – now provide the ability to understand and address business issues in unprecedented ways. By using business analytics, organizations can tap vast quantities of information available from traditional and new sources to reassess their course for the future and thrive in tumultuous times.
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