About this paper
The 21st century’s economic turbulence and technological advances have fostered a ripe environment for creating unique opportunities for all businesses. Technology and the seemingly unlimited amounts of data – on customers, competitors, suppliers, you name it – now provide the ability to understand and address business issues in unprecedented ways. By using business analytics, organizations can tap vast quantities of information available from traditional and new sources to reassess their course for the future and thrive in tumultuous times.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.