About this paper
Companies fight every day to defend their markets, find and keep their customers, and grow in the face of intensifying competition. To keep pace, executive teams and boards are expecting their CIOs to do more to help their businesses thrive and excel. But where should CIOs' focus be as they lead their organizations forward? According to Eric Williams, Retired Chief Information Officer at Catalina Marketing Corporation, the dominant trend pointing the way forward is speed of knowledge – about the business, markets and customers. Analytics enables speed of knowledge and the associated business agility, rapid decision making and innovations that enhance competitiveness. In this paper, find out why speed of knowledge is so critical to business success – and why CIOs that lead their organizations to invest in it become trusted strategic advisors.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.