About this paper
When it comes to attributing marketing efforts across multiple channels, marketers are often left with more questions than answers. How do you make sense of the data? How do you attribute customer responses to specific marketing actions? And how do you measure the customer experience? Many different factors drive conversions for today's customers. Learn why analytics can dramatically improve your efforts to understand customer behavior. And discover four proven methods that can help you effectively attribute all your multichannel digital marketing efforts.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.