About this paper
The latest findings on four critical issues that could spell the difference between a hospitality organization thriving or simply surviving is presented by Cornell University and SAS experts. Topics include pragmatic advice for optimizing customer reward programs; survey findings about engaging with customers online; some common myths about forecasting, and creative new approaches in the hospitality field.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.