About this paper
Read a commissioned study conducted by Forrester Consulting, "The Total Economic Impact of SAS Customer Intelligence Solutions - Marketing Automation"
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.