About this paper
Do business leaders understand and appreciate the real potential of customer analytics? If not, how can analysts evolve from being order takers to strategic advisors? Should the analytics function be centered in a core group of experts or embedded in functional areas or business units? Where should analysts focus their efforts? How can they avoid bogging down in data management and IT issues, especially in the face of a flood of mobile and online data? These issues are paramount in the quest to get the most value out of customer analytics to find and drive profitable growth opportunities. In this white paper, customer analytics experts from Chico's and Staples answer these questions with practical advice based on their experiences leading analytics functions in their respective organizations.
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