About this paper
Loyalty 360, in partnership with SAS, set out to examine current trends in customer and loyalty programs. In an online survey conducted from November to December 2011, more than 150 customer loyalty and retention executives in both B2B and B2C companies from a cross section of industries shared their insights and experiences. The study sought to understand how businesses are addressing their customer loyalty and retention efforts in the wake of changing market and customer dynamics, and to identify the keys to effective loyalty and retention efforts.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.