About this paper
The role of the CMO is evolving as customer analytics takes an ever-greater role in devising more effective marketing strategies. Wilson Raj, Global Customer Intelligence Director at SAS, spoke with Argyle Executive Forum Content Associate Lily Robertson in a recent Argyle Conversations publication in which the two discussed the CMOs evolving role and how the new CMO will have to find ways to effectively blending creative vision and operational excellence in the new business environment.
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