About this paper
This paper examines data management issues within the context of Acme, Inc., a fictitious manufacturer of widgets. Rather than looking at data quality and management through a theoretical lens, this paper uses a persona-oriented approach to tackle the issues endemic to many organizations regarding enterprise data governance.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.