About this paper
This paper examines data management issues within the context of Acme, Inc., a fictitious manufacturer of widgets. Rather than looking at data quality and management through a theoretical lens, this paper uses a persona-oriented approach to tackle the issues endemic to many organizations regarding enterprise data governance.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.