About this paper
Data is today's most effective competitive weapon. But how does an organization make the best use of data, and what is the proper role of IT? Based on insights from IT leaders about their companies' use of data analytics and their involvement in it, this paper describes how organizations can foster a culture of data analytics that promotes cooperation and collaboration between IT and business.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.