About this paper
The latest benchmark study by EKN reveals that, as the retail industry continues to experience unprecedented change, brick-and-mortar retail stores must look to omnichannel customer engagement in order to gain deeper consumer insight.
The study also includes an in-depth look at how best-in-class retailers use analytics and gives an overview of the business analytics software vendor landscape.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.