About this paper
Retailers have a never-before opportunity to get to know their customers better, but this great opportunity has created a great data privacy challenge. While customers are sharing a good deal of personal information, and retailers are readily acquiring it, it's imperative that businesses create a sound privacy plan to instill trust in customers and protect their sensitive, private data. EKN's latest report, The Rising Importance of Customer Data Privacy in a SoLoMo Retailing Environment, details the steps you can take to successfully manage customer data security and privacy, and still provide value.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.