About this paper
Big data has increased pressure on CMOs and their marketing teams to deliver more measurable return on marketing investments, but this also creates great opportunity for the CMO. The Economist Intelligence Unit report "The New Rainmakers: CMOs' Drive to Deliver Business Value" explores how CMOs are embracing this new accountability mandate and rebuilding their marketing organizations with a more nimble, data-driven approach.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.