About this paper
Although integrating with social media and networking sites and communities is a direction many companies will move toward in the next few months – if they haven’t already – e-mail marketing has definitely not lost its effectiveness. What is needed, however, are improvements in e-mail deliverability, increased effectiveness and the ability to make e-mails personal again – all while improving ROI. This paper outlines four simple steps that can be taken to improve e-mail marketing campaigns in all areas.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.