About this paper
Although integrating with social media and networking sites and communities is a direction many companies will move toward in the next few months – if they haven’t already – e-mail marketing has definitely not lost its effectiveness. What is needed, however, are improvements in e-mail deliverability, increased effectiveness and the ability to make e-mails personal again – all while improving ROI. This paper outlines four simple steps that can be taken to improve e-mail marketing campaigns in all areas.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.