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Drive Profits and Improve Decisions with Social Media Analytics

About this paper

It's time for managers to think about how all the social media data about their organizations can be turned into meaningful, usable information. That was the subject of a webcast in the Insights and Innovations in Hospitality and Gaming Webcast Series, co-sponsored by the Cornell University Center for Hospitality Research and SAS.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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