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Digital Marketing Drives the Omnichannel Experience

Insights from a panel discussion at a recent SAS® Global Forum Executive Conference

About this paper

Digital marketing has evolved to the point where delivering an omnichannel experience to your customers – an experience that is consistent and relevant both online and offline in real time – is within reach. To succeed in this converged environment, marketers will have to re-engineer how they collaborate, coordinate and use data across functional areas. This paper summarizes a SAS Global Forum Executive Conference session that looked at key issues and best practices for delivering the seamless experience that customers increasingly expect.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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