About this paper
Why is digital asset management so vital to your marketing organization? Gartner analysts have ranked efficient marketing operations management among the top three missions for corporate marketing organizations to accomplish over the next few years, and digital asset management is core to effective marketing operations. This white paper explains why digital asset management increases marketing effectiveness and where to begin, including the efficiencies you’ll gain and which features are most important.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.