About this paper
Why is digital asset management so vital to your marketing organization? Gartner analysts have ranked efficient marketing operations management among the top three missions for corporate marketing organizations to accomplish over the next few years, and digital asset management is core to effective marketing operations. This white paper explains why digital asset management increases marketing effectiveness and where to begin, including the efficiencies you’ll gain and which features are most important.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.