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Demystifying Price Optimization: A Revenue Manager’s Guide

About this paper

How is price optimization different from revenue management? The answer relates to the evolution of revenue management practices and the actual definition of revenue management. As this paper shows, today's travel and hospitality marketplace encompasses aspects of both revenue management and price optimization. To give revenue managers in the services industry the best possible results, SAS recommend an analytical approach that takes into account both revenue management and price optimization techniques.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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