About this paper
Organizations require operational data quality, in real-time or near-real-time, upon which to base their analytical and decision support systems. This is driven by the need for making better business decisions faster than ever before, using better data, and more varied sources and types of data, with more transparency in data-driven decision making and its business results. Written by Jim Harris – a thought leader with 20 years of data management experience – this paper illustrates how data-driven decision making exists at the intersection of data quality and decision quality, where quality data supports quality business decisions.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.