About this paper
It sounds simple enough to provide consistently good, engaging content that’s optimized on a variety of devices and delivered when customers want it. But in reality, accomplishing this has been anything but easy for most publishers. With responsive, agile marketing, you can get an edge in the market. SAS helps you develop an analytically driven marketing program that will keep churn and attrition at bay and enable you to nurture your loyal customers who rely on quality content. In turn, you can charge a premium for high-value content, boosting customer value and increasing profits at the same time.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
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