SAS | The Power to Know
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Are Your Customer Offers Making you Profitable?

How to deliver insightful offers in real-time dialogue.

About this paper

This paper provides insights from a Webinar from the AMA Marketing Effectiveness Online Seminar Series, presented in association with the American Marketing Association and SAS. The webinar discussed how new technologies such as real-time decisioning and proactive marketing enable marketers to leverage customer insight right at the point of contact -- even adapting and responding to knowledge gained during the interaction as it unfolds.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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