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The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics

About this paper

This article reviews a portion of the research done by BusinessWeek Research Services to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics for gaining insight into customers' motivations and behaviors.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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