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Increase Customer Profitability Using Data Mining and Advanced Analytics

About this paper

At many organizations, the pricing, marketing and sales functions struggle to determine what will increase profit lift for customers. This paper describes analytical techniques that identify the drivers to best explain the differences between high-profit and low-profit (or negative-profit) customers. By knowing these drivers, sales and marketing divisions can choose the right actions to boost customer profitability.

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SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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