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White Paper

Customer Intelligence Tames the Big Data Challenge

A Harvard Business Review Insight Center Report

About this paper

This Harvard Business Review Insight Center Report is designed to highlight emerging thinking around the timely topic of big data, and how organizations can apply customer intelligence to gain deeper insights and more value from big data. This report contains 30 articles from top thought leaders, practitioners and business leaders that will enlighten and educate you on today’s cutting edge tools and technologies, privacy issues, the challenges of having customers on multiple platforms, and more.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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