About this paper
This research report from SAS, Peppers & Rogers and Jubelirer Research provides insights into building authentic and profitable long-term customer relationships. The research outlined here attempts to understand how a broad range of companies manage customer experiences, explore the advantages of superior customer experience, document the enablers and inhibitors to excellent customer experiences, and assess the maturation of companies along a developmental spectrum.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.