About this paper
This research report from SAS, Peppers & Rogers and Jubelirer Research provides insights into building authentic and profitable long-term customer relationships. The research outlined here attempts to understand how a broad range of companies manage customer experiences, explore the advantages of superior customer experience, document the enablers and inhibitors to excellent customer experiences, and assess the maturation of companies along a developmental spectrum.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.