About this paper
Customers expect much more from businesses. Customers believe businesses should provide a relevant, consistent customer experience across all channels. Unfortunately, data is underutilized, business processes are disjointed, and analytics are not used to make the most informed decisions. As a result, customer loyalty and revenue opportunities are lost. This paper describes how organizations can use SAS® products, including SAS Real-Time Decision Manager and SAS Model Manager, to improve the customer experience by providing real-time, analytic-based decisions to channels and business processes, and create consistent, personalized customer experiences.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.