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White Paper

Data-Driven Marketing Campaign Optimization

How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation

About this paper

Marketers have more information than ever before. But do you sometimes feel like you’re running blind, despite being awash in data? Microtargeting and hyperpersonalization with relevant content, offers and interactions have quickly replaced mass marketing. To compete effectively, executives must keep up with the rapid change in the digital marketing space. In this report, you’ll learn the steps organizations can take to combine marketing automation technology and analytics to optimize the campaign process so you not only produce winning campaigns, but further the entire organization’s goals and engage your customers at the highest level.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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