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Data-Driven Marketing Campaign Optimization

How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation

About this paper

Marketers have more information than ever before. But do you sometimes feel like you’re running blind, despite being awash in data? Microtargeting and hyperpersonalization with relevant content, offers and interactions have quickly replaced mass marketing. To compete effectively, executives must keep up with the rapid change in the digital marketing space. In this report, you’ll learn the steps organizations can take to combine marketing automation technology and analytics to optimize the campaign process so you not only produce winning campaigns, but further the entire organization’s goals and engage your customers at the highest level.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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