About this paper
Marketers have more information than ever before. But do you sometimes feel like you’re running blind, despite being awash in data? Microtargeting and hyperpersonalization with relevant content, offers and interactions have quickly replaced mass marketing. To compete effectively, executives must keep up with the rapid change in the digital marketing space. In this report, you’ll learn the steps organizations can take to combine marketing automation technology and analytics to optimize the campaign process so you not only produce winning campaigns, but further the entire organization’s goals and engage your customers at the highest level.
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