About this paper
We live in a sensor-driven, hyper-connected world where the ability to quickly close analytic and cognitive loops increasingly drives organizations’ competitive advantage. This paper discusses OODA (observe, orient, decide, act) loops in the context of business and big data and examines why we must use data-driven narratives in conjunction with visualization and analytics to tell the story.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.