About this paper
Forecasting is essential for small and midsize businesses (SMBs) to meet new demands such as greater competition, changing customer behavior, social media influence and more. Yet many SMBs lack the resources and skills to make the best possible use of forecasting. Instead, they rely on familiar, ineffective tools like spreadsheets, and are hesitant to invest new technologies or strategies. This paper outlines how to find and invest in a statistically sound forecasting solution that reflects the reality of your business.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .
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