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Capturing Customer Value in a Multichannel World

SAS® Marketing Automation at Northern Tool + Equipment

About this paper

This webinar conclusions paper discusses how Northern Tool + Equipment dramatically improved the quality of the company's marketing efforts by using SAS Marketing Automation to bring database management and analytics-driven campaign management in-house.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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