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Capturing Customer Value in a Multichannel World

SAS® Marketing Automation at Northern Tool + Equipment

About this paper

This webinar conclusions paper discusses how Northern Tool + Equipment dramatically improved the quality of the company's marketing efforts by using SAS Marketing Automation to bring database management and analytics-driven campaign management in-house.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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