About this paper
In a SAS-sponsored presentation, Scott Stratten, marketing strategist and author of “The Book of Business Awesome / The Book of Business Unawesome” and “UnMarketing,” talked about some of the biggest mistakes marketers make, who really manages the brand, and what savvy companies are doing differently in this age of viral and social marketing. This paper gives the highlights from that presentation in which Stratten, with good humor, holds everyone accountable for being a marketer in ways that come through as important lessons captured in this paper.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.