About this paper
We’re in the midst of information overload. Consumers have an endless number of options, and marketers are collecting massive amounts of data. Do we use our customer insights effectively? Are we increasing profits and deepening customer relationships, or are we misinterpreting data or using it to over communicate? This webinar summary from Harvard Business Review features customer insight specialist John Dee Fair (previously of Sephora, Wells Fargo and Williams Sonoma) and his three-step “Building Better Decisions” sales strategy. This paper addresses topics like predictive modeling and right offer/right time marketing, and outlines best practices and common pitfalls marketers encounter throughout the life cycle of a marketing campaign.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.