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Big Data's Biggest Obstacles

About this paper

While big data offers a great promise to many organizations in its ability to allow us to see and predict human behavior objectively, there are still many challenges along the road to success. In this Harvard Business Review paper, author Alex “Sandy” Pentland names big data’s four biggest obstacles and offers excellent insight into the changes we could make to turn these obstacles into big data success.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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