About this paper
This collection of articles, which originally appeared in Bank Systems & Technology's special digital publication Big Data = Big Gains, provides insight into the promise that big data holds for an industry still recovering from the turmoil of the financial crisis, and how banks can turn that promise into better and more profitable insight into customers, channels and risks.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.