About this paper
It's hard to know if your pricing strategy is the right one to maximize returns at every stage of a product's life cycle. And there is added external market pressure to make the best decision across geographies. For instance, many governments are increasing scrutiny of the clinical value a product brings to the market. Knowing the right price is critical – and you need a global perspective to be successful. In this complimentary Pharmaceutical Executive article, you'll read a background and current status of pricing in life sciences, the role of advanced analytics and tactics to create a cross-organizational pricing center.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.