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Balanced Scorecard: Better Results with Business Analytics

Putting intuition, gut feelings and guesswork aside to take strategy execution to the next level

About this paper

Gain a fact-based approach to strategy execution by applying business analytics to the balanced scorecard, so that perceived measures and cause-and-effect relationships are no longer just a perception but are validated with evidence to adapt continuously to a changing environment. By using an intelligent balanced scorecard, management can perform what-if scenarios by leveraging a new understanding of how objectives, initiatives, processes and the associated measures drive performance today and how they are expected to drive performance in the future.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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