About this paper
Gain a fact-based approach to strategy execution by applying business analytics to the balanced scorecard, so that perceived measures and cause-and-effect relationships are no longer just a perception but are validated with evidence to adapt continuously to a changing environment. By using an intelligent balanced scorecard, management can perform what-if scenarios by leveraging a new understanding of how objectives, initiatives, processes and the associated measures drive performance today and how they are expected to drive performance in the future.
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