About this paper
Gain a fact-based approach to strategy execution by applying business analytics to the balanced scorecard, so that perceived measures and cause-and-effect relationships are no longer just a perception but are validated with evidence to adapt continuously to a changing environment. By using an intelligent balanced scorecard, management can perform what-if scenarios by leveraging a new understanding of how objectives, initiatives, processes and the associated measures drive performance today and how they are expected to drive performance in the future.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.