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Assessing Your Business Analytics Initiatives

Eight Metrics That Matter

About this paper

It’s no secret that using analytics to uncover meaningful insights from data is crucial for fact-based decision making. Yet when it comes to making analytics work, not all organizations are equal. The management of information – including the analytics used to transform it – is an evolutionary process, and organizations are at various levels of this evolution. Those wanting to advance analytics to a new level need to understand the analytics activities across their organization, from both an IT and business perspective. Toward that end, an assessment focusing on eight key analytics metrics can be used to identify strengths and areas for improvement in the analytics life cycle. SAS conducted a benchmark survey of more than 400 US companies across all industries to determine each organization’s proficiency across the key metrics. The results of this survey are presented in this paper to provide guidance for short- and long-term efforts needed to enhance analytical effectiveness.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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