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Argyle Conversations: Building a Marketing Analytics Framework

About this paper

This is an Argyle Conversations paper produced by Argyle Executive Forum featuring an interview with Lori Bieda, Executive Lead of Customer Intelligence at SAS, about how marketing organizations can use analytics to effectively improve the customer experience and the skill sets your team needs to deliver it. A seasoned marketing and analytics executive with over 19 years of experience, Bieda offers sound advice on how organizations can improve their marketing effectiveness through customer intelligence.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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