About this paper
This Argyle Executive Forum paper features Ira Gleser, Vice President of Industry Communications for Coca-Cola Refreshments, on how Coca-Cola, one of the world's most recognized brands is evolving its marketing communications strategy to serve its B2B markets most successfully while remaining true to its core message and brand.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.