SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Argyle Conversations: Building a Marketing Team Focused on Customer Experience

About this paper

This Argyle Executive Forum paper features Dina Keenan, Global Chief Marketing Officer for Claire's Store, on how Claire's is rebuilding its global marketing organization, and the challenges and the opportunities that organization is experiencing along the way. Learn the steps this top retailer has taken to reinvent its marketing organization and how it has gone from being merchant-focused to a truly customer-centric organization.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

Have a SAS profile? To complete this form automatically: Log In

*
*
*
*
 
*
*
 
 

Back to Top