About this paper
What if every time customers interacted with your Web properties, they got exactly what they needed or wanted, in a minimum number of clicks, with a minimum amount of time spent on your website? This white paper summarizes a webinar in which Suneel Grover of SAS showcases technologies that help you understand how customers interact with a website, how to target the right customers (such as those who have expressed an interest in your product or service but have not yet made a purchase), and personalize interactions with individual customers so the content or offers are timely and relevant.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.