SAS | The Power to Know
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White Paper

Spotlight on Protecting Big Data in Marketing

About this paper

Spotlight on Protecting Big Data in Marketing is an interactive PDF produced by the ANA (Association of National Advertisers) for SAS. This thought leadership publication will provide you with a better perspective on how big data affects the way your organization engages with customers through four lenses: monetization, ownership, privacy and security. Each topic is addressed across a few short articles, along with context and descriptions of their interrelationships. The cover article addresses how to avoid the "creep factor" with big data.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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