About this paper
Could your best marketing plans and strategies be undermined by inefficient execution? The pharmaceutical industry has been very good at increasing efficiency and driving down costs in departments such as R&D and manufacturing, but it tends to lag in optimizing the processes that actually execute marketing campaigns. This white paper describes three key capabilities that provide the required management rigor – the foundation for delivering more campaigns, faster, with better visibility, accountability and results.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .
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