White Papers

Featured White Papers

A Non-Geek’s Big Data Playbook

This paper examines how a non-geek yet technically savvy business professional can understand how to use Hadoop - and how it will affect enterprise data environments for years to come.

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The Ultimate Marketing Machine

Based on the Harvard Business Review webinar, you can read the extensive new research on what it takes to become a superior marketing organization. Drawing on a multiyear study involving more than 10,000 marketers from 92 countries.

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