A Non-Geek’s Big Data Playbook
This paper examines how a non-geek yet technically savvy business professional can understand how to use Hadoop - and how it will affect enterprise data environments for years to come.
The Ultimate Marketing Machine
Based on the Harvard Business Review webinar, you can read the extensive new research on what it takes to become a superior marketing organization. Drawing on a multiyear study involving more than 10,000 marketers from 92 countries.
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